Privacy Policy

Personal data, or personal information, means any information about an individual from which that person can be identified.  It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have classified as follows:

“Identity Data” includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.

“Contact Data” includes billing address, delivery address, email address and telephone numbers.

“Financial Data” includes bank account and payment card details.

“Transaction Data” includes details about payments to and from you and other details of products and services you have purchased from us.

“Technical Data” includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

“Profile Data” includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.

“Usage Data” includes information about how you use our website, products and services.

“Marketing and Communications Data” includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share “Aggregated Data” such as statistical or demographic data for any purpose.  Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity.  For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

We do not collect any “Special Categories of Personal Data” about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

If You Fail to Provide Personal Data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services).  In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

We use different methods to collect data from and about you including those items listed below:

– Direct interactions.  You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise.  This includes personal data you provide when you:

• apply for our products or services (including via the App).
• request marketing to be sent to you;
• enter a promotion or survey; or
• give us feedback or contact us.

– Automated technologies or interactions.  As you interact with our website, we will automatically collect “Technical Data” about your equipment, browsing actions and patterns.

We collect this personal data by using cookies and other similar technologies.  We may also receive Technical Data about you if you visit other websites employing our cookies.

Please see our cookie policy below for further details.

We may use information about your visits to our website by using a “cookie” or similar technologies for storing information, e.g. local shared objects and web beacons (“cookies”).  A cookie is a small text file which is transferred to and stored on your computer, portable device or mobile.  Cookies can be unique to your web browser and contain text and information e.g. unique identifier, site name, digits and numbers.

Cookies are used to differentiate one user from another, to pass information from page to page during their visit to our website and to collect data about a given browser, along with the information requested and sent by the browser’s operator.  They enable us:

– to estimate our audience size and usage pattern;

– to store information about your preferences, and so allow us to customise our website according to your individual interests; and

– to recognise you when you return to our website.

By using our website, you are consenting to our use of cookies.

What Cookies do we use?

We use two types of cookies: session cookies and persistent cookies.  Session cookies are temporary files that only remain in the cookie file of your browser until you leave our website. Persistent cookies may remain for periods ranging from hours to years after you leave our website and after your internet browser is closed.

The cookies we use are ‘analytical’ cookies (in particular, we use Google Analytics which provides us with meaningful reports on how visitors use our website).  The cookies we use are first-party cookies, i.e. that they are set by our website when you visit and the data collected by these cookies cannot be altered or retrieved by any service on another domain or by any third party.

Our use of cookies falls into three broad categories:

– those that are strictly necessary to deliver the services and products you have requested;

– cookies related to the performance of our websites, e.g. Google Analytics; and

– cookies related to the functionality of our websites, e.g. remembering your preferred language.

The principal cookies used on our website, their purpose and the time they will be stored on your computer, portable device or mobile are listed below:

_ _utma (persistent) This cookie is typically written to the internet browser on your first visit to our website from that internet browser. If the cookie is deleted from by the internet browser operator, and the internet browser subsequently visits our website a new __utma cookie is written with a different unique ID. This cookie is used to determine unique visitors to our website and is updated with each page view.  Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure the validity and the accessibility of the cookie as an extra security measure.

_ _ utmb (session) This cookie is used to establish and continue a user session with our website. Each time a user visits a different page on our website, the cookie is updated to expire in 30 minutes, so a single session continues for as long as the user’s activity on our website continues, within 30 minute intervals. If it does not find the cookie, a new cookie is written and a new session is established.

_ _utmc (session) This cookie is no longer used by the ga.js tracking code; however, historically, it operated in conjunction with the __utmb cookie to determine whether or not to establish a new user session. For backwards compatibility purposes, this cookie is continuing to be written. It expires when the user exits the browser.

_ _utmz (persistent) This cookie stores the type of referral used by a visitor to reach our website, for instance by a direct method, by a referring link, via a website search or as the result of a campaign such as an advertisement or an email link.  This cookie is used to calculate search engine traffic, advertising campaigns and page navigation within our website and is updated with each page a user views.

_ _lang (persistent) This cookie is set when a visitor to our website changes the language setting. Its purpose is to remember that visitor’s language preference between visits to our website.

For further information about google analytics, including in particular the use of __utma, __utmb, __utmc and __utmz cookies, please visit: https://policies.google.com/technologies/cookies

How can you change your cookie preferences?

You may at any time refuse to accept or block cookies by activating the setting on your internet browser which allows you to refuse the setting of cookies.  You may also be able to change the setting on your internet browser so that only particular types of cookies will be accepted.

Please note, if you change your settings in either of these ways, you may be unable to access certain parts of our website.

We will only use your personal data when the law allows us to.  Most commonly, we will use your personal data in the following circumstances:

– Where we need to perform the contract we are about to enter into or have entered into with you.

– Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

– Where we need to comply with a legal obligation.

Generally, we do not rely on consent as a lawful basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message.  You have the right to withdraw consent to marketing at any time by contacting us.

Promotional offers from us

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you.  This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us or purchased goods or services from us and you have not opted out of receiving that marketing.

Third-party marketing

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

Opting Out

You can ask us or third parties to stop sending you marketing messages by contacting us at any time.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product or service purchase.

Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies.  If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.  For more information about the cookies we use, please see our cookie policy, detailed above.

Change of Purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the lawful basis which allows us to do so.lease note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

We may share your personal data with the parties set out below for the purposes set out in this policy.

– Internal Third Parties as defined in the Glossary.

– External Third Parties as defined in the Glossary.

– Third parties, to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them.  If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law.  We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

We share your personal data within the Puma Group.  This may involve transferring your data outside the European Economic Area (EEA). Many of our external third parties are based outside the EEA so their processing of your personal data will involve a transfer of data outside the EEA. By submitting your data to us, you agree to the potential transfer of your data to a country other than your own.

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.  In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know.  They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Data Retention
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements.  We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

In some circumstances you can ask us to delete your data: see your legal rights below for further information. In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Your Legal Rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data, these are outlined in the glossary.

Glossary
Lawful Basis
Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience.  We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests.  We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).  You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.
Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract. Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation to which we are subject.

Internal Third Parties
This category includes other companies in the Puma Group acting as joint controllers or processors who require the data for business or legal reasons.  This could include internal third parties who provide IT, system administration and other services.

External Third Parties
Service providers acting as processors or joint controllers who provide IT and system administration services. Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services. Regulators and other authorities acting as processors or joint controllers who require reporting of processing activities in certain circumstances.

Your Legal Rights
Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law.  Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal data.
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format.  Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your personal data.  However, this will not affect the lawfulness of any processing carried out before you withdraw your consent.  If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.