- A brand license agreement between the two energy companies will bring Shell fuels and products to Honduras consumers from May 2023
- Shell and Puma Energy expect to have 100 Shell branded sites across the country over time
- The partnership will combine Puma Energy’s strong presence in Honduras with Shell’s world-class experience as the global leader in Mobility and proven experience in bringing world class fuels, lubricants and services to motorists worldwide
The Shell brand will enter Honduras’s fuel retailing market later this year following an agreement between Shell and Puma Energy.
The Retail Brand License Agreement will give Honduran consumers access to Shell’s premium fuel and lubricant portfolio, together with comprehensive offers in lower-emission fuels and convenience retail.
Stations in Tegucigalpa and San Pedro Sula will the first in Honduras to adopt the Shell brand, with the target of completing a strong nationwide presence of 100 mobility sites over time.
The Shell branded Service stations will offer: Shell V-Power which contain 99% of the same types of compounds used by Scuderia Ferrari in Formula One.
In addition to the Shell branded network, Puma Energy will continue to operate a network of Puma sites in Honduras offering its products.
István Kapitány, Global Executive Vice President of Shell Mobility said: “Every day, millions of drivers around the world visit Shell service stations for our premium V-Power fuels and great convenience retail offers. We are pleased to be working with our experienced local partner Puma Energy to deliver the same great products and experience to drivers in Honduras. This is part of our strategy to grow the Shell brand in Latin America and around the world through brand licensing.”
Jose Antonio Alfaro, Puma Energy’s Regional Retail Manager said: “We are excited to be partnering with Shell to expand our portfolio of brands in Honduras. The partnership will combine the strength of Shell’s global brand with Puma Energy’s deep-rooted market presence and experience in the country. Customers will benefit from more choice and a wider network of Shell and Puma Energy retail sites across Honduras.”
Shell is the world’s largest mobility retailer by number of service stations and one of the largest single-branded retailers of any kind on the planet. It currently has a presence in over 80 markets with more than 46000 service stations serving more than 32 million customers every day. Shell has more than 100 years’ experience in fuel development. In a growing number of markets, we are offering customers lower-emission products and services.
Puma Energy is a global energy business energizing communities across markets in Latin America, Africa and Asia Pacific. Its businesses include fuel and convenience retail, commercial fuels, aviation, lubricants LPG and bitumen, which are underpinned by a robust supply system and state-of-art storage infrastructure. Puma Energy has been present in Honduras since 2006 and now operates 230 sites across Honduras, including 30 Super7 Convenience stores and 19 retail sites powered by solar energy. Puma Energy will continue with its network of Puma sites in Honduras offering its products and services including: Top Tier certified high performance gasolines, Super 7 convenience stores and its Puma Pris loyalty program. Around the world Puma Energy operates 1934 retail sites and across Latin America Puma Energy operates 1193 service stations including 357 convenience stores.